User Experience, Chatbots, IoT, Beacon Usage, and Omnichannel Strategy are just some of the key trends in app development.
With the popularization of mobile devices and increasingly fast networks, mobile browsing is already a reality in people’s lives. We are increasingly connected through apps: we use apps with GPS technology to drive every day, we rent bikes to bypass traffic in big cities, we use digital banking, instant messaging apps, social networking and hundreds of other apps.
A recent Hootsuite survey, in partnership with We Are Social, reveals that currently, over 5 billion people use some form of a mobile device. This number corresponds to 67% of the world population and represents a great opportunity for companies.
Learn about the key technology trends for app development:
- Internet of Things
The Internet of Things (IoT) is a digital revolution that began in 2018 and is expected to consolidate from this year. There are already several applications of the technology on the market: home cleaning robots, smart refrigerators and integrated home lighting systems are some examples. All available with one click, with the help of mobile or tablet.
New solutions are expected to arrive more strongly and more affordable in the coming years, impacting various sectors of the economy. The consulting firm Gartner points out that by 2020 about 26 billion devices should be connected to the internet: appliances, autonomous cars, as well as watches, fitness bracelets and other wearables we already know.
Customer service can start at a physical store and converge in the digital world. Similarly, the starting point can be the company app and the buying journey to end in a physical store. In orchestrating touchpoints, everything is moving toward one goal: integrating purchasing channels to promote a unique end-to-end customer experience.
3. On-Demand Applications
Uber, BS2, Spotify, iFood and Airbnb. What do these apps have in common? They are mobile applications on demand: the user accomplishes what he wants, when he needs it, by his own smartphone. On-demand applications are growing at a rapid pace, each in its own way, delivering differentiated services to the user. It is an increasingly strong trend.
The smartphone is becoming the world’s leading form of internet access, and this has been driving the demand for user experience based app development. For more info contact an experienced app development team.